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The time has finally arrived!  About 2 years ago I had decided that I wanted to complete my secondary education and obtain a degree in Marketing. On May 23, 2010, I walked across the stage at St. Catherine University in St. Paul, MN and received my degree.  I was so happy I had finally finished this amazing chapter in my life that I had started and stopped so many times during the last 16 years.  WooHoo!  Such joy!  Mission accomplished!

Now it’s time to get down to business!

So let’s begin our journey together…

I created this blog to share marketing ideas with the home based business owner and/or person wishing to build a network marketing team.  Since the Home-Based business is an industry I truly enjoy, I hope to bring value to all those that visit this space and your comments, questions, and suggestions are not only welcomed but encouraged.

Regardless of if you think you are too busy, your job is too demanding, you don’t have enough experience online, you have no idea where to start…..I am here to tell you with dedication and commitment you can start to build a profitable business from home ON YOUR TERMS even while still working a full-time job.

Over the next month, or so, you will begin to see changes to my blog.  One thing I learned about building a business….everything cannot and does not happen overnight.  It’s all about progress not perfection.  You don’t have to do everything all in one day. Just be consistent with your efforts and you will be rewarded dearly.

I’m always sending out marketing techniques and other information I think might be of interest, so go ahead and sign up on the right to be included (for free) on my list.

To your success,

Let’s focus on people skills to better understand why certain people will purchase your product or join your primary business opportunity.  We all are Gems in our own way.  You may even be a combination of the Gems described below.  The key is to find your dominant Gem personality and be able to discern the prominent Gem in others, thus making for better communication.

When communicating with your prospect learn to speak their language. Here are the 4 Gems associated with each primary personality:

Pearls:   These people are relaters. They are open and indirect.  Some characteristics of the Pearl are: they are loyal, people of their word, dependable, patient, want to be of service to others, concerned with others’ happiness, and sensitive. They don’t like confrontation, change, saying “No”, or making decisions. They dress for comfort, drive safe vehicles, are calm, and enjoy routine. These are your teachers, nurses, and volunteers. They are motivated by causes, not money.  They love to be of service!  After some thinking…. they buy for others before themselves (things within reason), from people they trust (don’t be pushy), because the item is a necessity and offers functionally.

Sapphires:   These type of people are socializers. This prospect is open and direct. Sapphires love to have fun!! These are your event promoters, they are energetic and self motivated. They love adventure, like to work in teams, and love when people notice and recognize them. What they are not is timely, organized, pessimistic, selfish, or have clean vehicles.  They wear trendy clothes and have trendy hair.  They like sports, love to travel, and are creative. The professionals that fall into this category are your event planners, attorneys, recruiters, and other positions that are fun & creative. Spontaneously…. they buy new and exciting things, from fun and up-beat salespeople, because it’s cool and they have to have it first or simply just because they want it.

Emeralds:    These are your thinkers. This prospect is more guarded and indirect. They are timely, organized, pay attention to detail, very driven, analytical, and motivated by facts.  They are planners, good problem solvers, more reserved, loyal, and predictable. What they are not are wasters or people who give up. They don’t like to make mistakes. They wear the same clothes as long as they fit (even if the clothes are no longer trendy). They are soft spoken and may ask a lot of questions. These are your accountants, engineers, computer geeks, and business owners. These are your type “A” personalities. After plenty of research….these prospects buy practical, above average, quality, efficient and long lasting items from people with integrity, and who followed up with them, because it’s the right selection and a “best deal” purchase.

Rubies: They love to lead others: This prospect is guarded and direct. They are very competitive and persistent. They are over confident, strong willed, obsessive compulsive at times, controlling, confident, colossal multi-taskers, leaders, bold and purposeful. What they are not is timely, bargain shoppers, slow decision makers, or delegators.  They are motivated by a challenge, money, and being overworked. They often have a full plate. They like anything luxury (including vehicles) or high priced and name brands. These professionals would be your CEO’s, successful salesmen, and people in leadership positions.  These are prospects that buy on the spot…. the best, most expensive thing they desire, from a great salesperson who gave them a good first impression, because they just have to have the product or item.

As you can see knowing the language of your prospect is critical to your success in any business and/or everyday life.  We can’t change the Gem in others, but we can understand what their desires are and communicate more effective with them.  My mentor Dani Johnson, an expert in the industry, is the queen of Gems.  It is through her trainings that I was introduced to the 4 core Gems.  By following some of her coaching techniques, it has made me a better network marketer and allowed me to build my business.

To your success,