Wiley Group Consulting LLC

A marketing dimension that has been overlooked quite a bit is the local mobile market. This market exists right in your back yard. Email, websites, blogs, Facebook & Twitter are all multiple ways to get the buzz going about what your business offers, however, how is it that people live right in walking distance to your business, and don’t know it even exists?

Local Mobile Marketing is simply defined as communicating with the local consumer via mobile device (laptop/tablet/cell phone/electronic reader) either to send a simple marketing message, introduce them to a new audience participation-based campaign, or allow them to visit a mobile website.

Think of this concept called narrowcasting. It’s when your target market is located in close proximity, five miles or so, to your business location and you continuously market that area instead of just the whole city. Your target consumer is looking for things and places in their local neighborhood because that’s the area they frequent most. Which explains the growing popularity of such mobile applications like Foursquare, Facebook Places, Yelp, etc. If you want a growing business, you’ll want to capture this consumer because at some point they may become your most loyal customer.

Think of this dimension from your consumers’ perspective. Have you ever been searching on your cell phone for someplace and your search results show the place you were searching for, but in another state? If you are looking for an Italian restaurant in Minnesota, it doesn’t help if your mobile search device finds the best Italian place in San Diego. Having your business show up locally on Google is a great place to start. Google Places shows local search results. As benefit for your local consumer, Google Places will search the area around where their mobile device is located at that precise moment. It will also allow them to input a zip code for better targeted search results. Once your business shows up on a potential customer’s mobile phone, you want them to be able to comfortably read it. If you spent the money and took the time to put up a website or blog, you want to make sure it’s readable on a mobile device when searched. Searching on mobile devices are the way more and more people are accessing the internet for find places to frequent in their neighborhoods.

While traditional internet marketing has become a way to bring more consumers to your business, consider the new dimension of local mobile marketing. It won’t be long before a mobile version of your website will be a necessity. Don’t let your small business become the secret in the community.

To Your Small Business Success,

Sidia Wiley invites you to learn more about Local Mobile Marketing and other simple marketing solutions for your small business by clicking above to be added to our email list.

Facebook status updates, tweets, and blogging can influence search engine rankings while increasing your small business revenue.  Using social media helps small businesses establish themselves as creditable resources.

Social Authority Marries Social Media~

There is a connection between increased visibility and increased revenue. This is great news for small businesses that want to increase search engine rankings that retain existent customers and attract new ones. By improving social authority is improves search engine rankings and drives unlimited traffic to company websites.

Real-time PR in a box~

Long gone are the days of high page rankings, essentially established solely based on how many incoming links to any given website. Search engines, Google in particular, are based on the experience of the person searching. The search engines are more focused now, than ever before, on content. Are you providing the solution in which the searcher seeks? Good content is the key to establishing authority. The bottom line is: People like to tweet good stuff!

Businesses are taking note to the emergence of social media, which is a good thing because it is not going anywhere. While using implemented social media strategies, companies can maximize fans, followers, and connections on their Facebook, Twitter, and LinkedIn profiles.

Remember, ultimately the consumer has control over content by collectively being the drivers of spreading the news.

To Your Success,

Sidia Wiley is WGC’s principal marketing consultant with expertise in Social Media & Local Mobile marketing. Discover how WGC can be of assistance to your small business by contacting us today!

Our Mission: To build and implement brand awareness strategies for small businesses and individuals through multiple Social Media and Local Mobile marketing platforms, including Do-It-Yourself Training Events.

Wiley Group Consulting, LLC (WGC) was founded in 2008 by entrepreneur and marketing strategist Sidia Wiley.  Wiley Group Consulting, LLC is a group of extremely talented marketing professionals with the goal to provide profitable marketing solutions in a world where technology matters. We do this by staying abreast of Social Media and Local Mobile marketing techniques.

WGC provides affordable marketing solutions for small businesses and individuals. Our services are available for one-time setup or an ongoing monthly maintenance basis. We also teach easy to learn and implement strategies in “Live” group training Events.

Our marketing services include, but are not limited to:

• Social Media Profile Setup and/or Management
• Local Mobile Marketing (incl Local Google)
• “Live” group training Events

To learn more about how WGC can assist your organization, or to discuss marketing strategies, call us today at  (651) 493-1510 or complete our contact form.